Set within the Central Courtyard of Souk Madinat Jumeirah, this 1,800-square-metre venue wraps visitors in floor-to-ceiling digital projections, surround sound, and live performances that reimagine classical and contemporary art. After a 2025 renovation, the space now includes a modernised main auditorium alongside an independent foyer gallery showcasing original digital works from international artists, hosting everything from immersive exhibitions to live concerts and wellness sessions.
Quick facts:
1,800 sq m immersive space · 360-degree projections · live performances & exhibitions · renovated foyer gallery · located in Souk Madinat Jumeirah
Did you know?
TODA blends three distinct digital art formats under one roof: large-scale multimedia exhibitions, virtual reality experiences, and dedicated interactive exhibits designed specifically for children.
Best time to visit:
Evenings, when live performances and concerts are typically scheduled and the surrounding Souk Madinat Jumeirah is at its most atmospheric.
Where to eat nearby:
Souk Madinat Jumeirah hosts more than 25 restaurants and cafés within walking distance, including Italian favourite Trattoria.
Tip:
Popular shows, including recent performances like Dreams of Rumi, have sold out – booking ahead through the official website is strongly advised. Prices may vary – check official website.
Theatre of Digital Art (TODA)
Visitors consistently describe TODA as a magical, multi-sensory experience that blends live music, light, and immersive visuals into something unlike a typical art venue. Several reviews highlight specific shows, such as a Van Gogh-themed experience, for their emotional storytelling and production quality, with staff frequently praised for service during private events.
What kind of experiences does TODA offer?
TODA hosts immersive multimedia exhibitions, virtual reality experiences, live performances, and interactive exhibits, often centred on reimagined classical art.
How long does a typical visit last?
Most shows and exhibitions run for under an hour, though total visit time can extend further when paired with the foyer gallery and gift shop.
Is TODA suitable for children?
Yes, TODA includes interactive digital exhibits specifically designed for children, alongside family-friendly shows.
Can TODA be booked for private events?
Yes, the venue regularly hosts private and corporate events, blending its immersive technology with custom programming.
Where is TODA located?
TODA is located in the Central Courtyard of Souk Madinat Jumeirah in Al Sufouh, Dubai.